.2Performant, a Romanian technology and affiliate advertising options provider, introduced on Monday, September 9, at the Bucharest Stock Market, that it aims to get the Profitshare partner systems in Romania and Bulgaria from Conversion Advertising And Marketing. Simultaneously, Dante International, the owner of eMAG, will definitely end up being an investor in 2Performant.On September 6, 2Performant’s Board of Directors concluded a preparatory contract to obtain the Profitshare.ro as well as Profitshare.bg partner systems possessed by Transformation Advertising And Marketing S.R.L. and also Conversion Marketing EOOD.
The agreement outlines the principles of the deal and is actually not legitimately binding, according to the provider press presented through Economedia.The procedure entails the transfer of the Profitshare company lines from Sale Advertising S.R.L. and also Transformation Advertising And Marketing EOOD (as sellers) to 2Performant (as the buyer). Dante International S.A.
(bulk shareholder of Sale Marketing S.R.L.) are going to become part of business transactions contract as a guarantor.” The moment the Profitshare transaction is completed, our company will definitely expand our current capability as well as diversify our customer portfolio in both Romania as well as Bulgaria. Our company still possess a few significant actions to complete, however I am actually certain that the teams associated with the transaction on both sides will handle to accomplish them effectively. Our team will definitely introduce our post-acquisition plans after finalizing the acquisition depending on to the final arrangement,” stated Dorin Boerescu, CEO as well as Co-Founder of 2Performant Network.The purchase price is actually RON 4.3 thousand, as well as are going to be actually paid out 55% in cash money as well as forty five% in 2Performant allotments via a financing rise..” 2Performant is a youthful as well as compelling company with worths that sound along with our company.
Our company expect that, after the deal is finalized, the Profitshare business integrated along with 2Performant will definitely deliver more significant value to its own clients,” pointed out Tudor Manea, General Manager of Dante International SA.2Performant additionally takes note that many steps stay to finish as well as complete the deal, like the productive conclusion of the as a result of persistance analysis through 2Performant.Profitshare was actually introduced in 2012 and currently possesses a collection of 250 affiliate programs (including the eMAG group) in Romania and also Bulgaria.radu@romania-insider.com.( Image resource: the firm).